“Content Marketing is the only marketing that is left.”
You have a great product. But how will you tell the world about it?
Developing and executing a content strategy is the process of learning how to tell your story online. Through a three phase process we will put your story into words and share it with the world.
Phase One: Articulate
Articulation is a simple process, but not an easy one. We’ll trudge together to define the following aspects of your story:
- Who are you?
- What do you do?
- Why are you trustworthy?
- What are you asking your customer to do?
Once we’ve answered these questions, we’ll gather the tools we need. We’ll create stellar website copy and optimized social media profiles that help you can build on for years to come. You’ll get access to state-of-the art online publishing tools that will make any content, social media or email marketing simple, tangible tactics.
Phase Two: Plan
It is an undeniable fact that if you care about something, you will put it on the calendar.
We’ll line up our tactics and create a plan of attack. This includes calendars and content for:
- Blog Posts
- Email Marketing
- Social Media Marketing
- Social Media Advertising
Phase Three: Execute
You’ve got better things to do than run around the internet all day. That’s my job.
Since we’ve worked together to learn your product and your voice, I will write your marketing emails as well as blog entries and social media posts.
Then, I’ll send you a weekly report with real numbers that show results.
“Why should I trust you?”
I’m a nice guy, but my work speaks for itself. Check out these killer examples of content writing.
I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.
Staggering results come from straightforward communication. Websites, blogs, marketing emails and social media are only useful when they clearly tell your story and invite your customer to participate.
We’ll work together to determine:
- Who is my customer?
- What do they need?
- Where is my customer?
- What do I want them to do?
- When do I want them to do it?
- Why should they do it?
“Email has an ability many channels don’t: creating valuable, personal touches – at scale”
No one tool is more immediate and intimate than email. We’ll craft clear campaigns to promote your product, event or organization.
Along the way, we’ll make you look more professional and create a sense of community.
Social Media Management
“If you get bored with Social Media it’s because you are trying to get more value than you create.”
A successful social media strategy requires an involved community manager and with straightforward tactics. Together we’ll grow your social presence and tell your story at the same time.
Wounds from a friend can be trusted, but an enemy multiplies kisses.
When we work together, you’re not just getting a hired hand, you’re bringing a friend along for the ride. We’ll get to know each other. We’ll talk on a regular basis. I’ll provide clear, regular and concise feedback that will help your organization be at it’s best.
And we’ll have fun along the way.