The V3 Movement

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The Joy Starts Here! Austin Conference was a joint effort of a consortium of counseling organizations, ministries and like-minded individuals.

The Challenge

The challenge was to organize and coordinate ticket sales and marketing for a two-day training event. Since multiple parties were involved, this required communicating with the leadership and coordinating resources with each individual group.

The Plan

The following tactics were proposed:

• Build a cohesive tool for online ticket sales, including an Eventbrite page and a branded website.
• Collect contact lists from each organization.
• Execute a weekly email marketing campaign, including text and branded headers.
• Provide advertising on Facebook.
• Promote on Social Media Presence

The Results

• 651 online ticket sales
• $7,555 gross sales online
• 3 Email lists collected from different organizations.
• 19 marketing emails sent
• 34% average email open rate
• 12 Facebook ads published
• 25 approximate at-the-door sales

The post Case Study: Joy Starts Here! Austin Conference appeared first on Chris Morton | Wordsmith.

The Client

Ecclesia is a relational network of churches, leaders and movements that seek to equip, partner and multiply missional churches and movements.

The Challenge

The client asked for help marketing their annual National Gathering via email and social media.

The Plan

The following tactics were proposed:

• Use email marketing to encourage those already connected to the network to attend.
• Improve the overall quality of the social media properties.
• Recruit a team to share about the event on social media.
• Publish daily on Twitter and Facebook.
• Provide free downloaded material as an incentive for registering.
• Organize a “sycroblog” online event.

The Results

• 188 registrants
• 1,711 visits from social media
• 9,179 overall visits
• 114 new likes on the Facebook Page
• 1042 new Twitter followers
• 98 retweets
• 6 syncroblog participants
• Two mass emails sent to the entire database
• Bi-weekly promotional emails sent to registered attendees
• Images for the Facebook and Twitter pages improved

The post Case Study: Ecclesia 2014 National Gathering appeared first on Chris Morton | Wordsmith.

The Challenge

PlantR is a non-profit based in Austin, Texas. Through training events and meetups, PlantR seeks to encourage leaders to start new churches. PlantR MicroConferences are a half day learning opportunity. The challenge is to encourage cash strapped missionaries to devote time and money to the event.

The Plan

The PlantR board and Chris Morton worked together to define several tactics:

Exposure to known potential attendees through through owned media:

• Through mass emails, potential attendees were used encouraged to sign up for the event.
• Through mass emails, potential attendees to purchase discounted group tickets.
• Encourage attendees to join a monthly meetup group.

Equip existing members to share about the event:

• Existing members were given pre-written letters to help them invite new attendees about the event.
• Existing members were given pre-written letters to help them invite new attendees about group pricing

Exposure to new prospective clients through earned media:

• Retweets
• Blogging by members and supporting groups

The Results

• Emailed 213 potential customers, with a 41% open rate.
• Launched 4 regional meetup groups.
• Welcomed 147 attendees from 20 different organizations.

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