I do it everyday, and I want to teach you how.

Morton Wordsmith is a growing Content and Social Marketing Business based in Austin, Texas. Every day, we help non-profit and business clients tell compelling stories and reach their customers.

Morton Wordsmith seeks a talented intern who craves learning new skills and can work on a clear deadline. As an intern you will work directly with Chris Morton, and have complete ownership over a specific client’s content and social media.

Our ideal candidate is obsessed with doing stellar work in as little time as possible, so that you can have more time to experiment with new methods. You have a knack for copywriting, a working knowledge of graphic design and the ability to learn quickly. You work require minimal direction, work well on your own, and communicate your needs and expectations.

What You Will Learn:

• How to manage a content and social media plan and marketing calendar.
• How to make repurpose existing content using a social media calendar and the best tools like Meet Edgar and Hootsuite.
• How to demonstrate ROI by reporting results to a client.

What I’m Looking For:

• Experience or study in Marketing,, Communication, Writing or other related discipline.
• Highly organized, with an ability to work remotely and clearly communicate progress on assignments.
• Basic copywriting and graphic design skills, as well as general creativity.
• Familiar, but not expert, in WordPress, Mailchimp and Hootsuite.
• Familiarity with faith-based organizations, or openness to learning about them.

Is this you?

The position begins as soon as possible and last for 10 weeks. This is a work from home opportunity, although priority will be given to candidates who live in Austin, Texas.

You are expected to work 10-15 hours a week. Pay begins at $10/hour, based on skills and experience.

To apply send a resume and examples of previous work to admin@mortonwordsmith.com.

The post Content and Social Marketing Intern appeared first on Chris Morton | Wordsmith.

Chances are you’ve heard about LASIK. If you’re lucky, you have heard the fact that millions of lives have been transformed by this common surgery.

However, you might have only heard the many myths about LASIK. You might be thinking: “it works for other people, but not for me.”

Don’t let myths control decisions about something as important as your eyesight!

Since the first laser-assisted surgery in 1989, more than 29 million people have completed this revolutionary procedure. Our very own Dr. Matthew Sharpe had the surgery in 1998. The experience was so transformative that, since then, he has dedicated his life to helping others have the same opportunity.

Myths can keep people from improving their lives. We’re dedicated to helping individuals understand what LASIK is, and if it’s right for them.

So, don’t be discouraged! Read about these three myths, and then book a consultation with us to discover if LASIK is right for you.

Myth 1: Lasers can’t correct astigmatism.

In 1998, Laser vision correction was approved for the correction of astigmatism. That means we have 15 years of experience helping women and men overcome this condition.

Many with astigmatism have been forced to use “toric”, or astigmatism correcting, contact lenses.. These lenses are thicker, more expensive, more uncomfortable, and give more variable vision than ordinary contacts. If you are ready to ditch your contact lenses, LASIK is the perfect opportunity for you!

Myth 2: I’ll need reading glasses even after surgery!

If there’s one thing everyone has in common, it’s that we are all getting older.

As we age, a moving part inside our eye called the “crystalline lens” becomes less flexible. Chances are, after you turn 40, you will need glasses for either distance vision, near vision, or both. This is not hereditary – it happens to everyone.

Since we haven’t discovered a fountain of youth, we offer a time-tested LASIK method called “monovision” that allows you to see near and far without glasses.

When you consult with SharpeVision, we will explain this simple option that makes a massive difference in patients over the age of 40. We want you to be a life-long reader, and we’ll do everything we can do make this opportunity straightforward and available for you.

Myth 3: I’ll mess it up if I move.

Unless you are a board-certified Ophthalmologist, LASIK probably sounds like something out of a science-fiction movie. You might have an image in your mind of an innocent person, strapped down by a mad scientist, with a laser-beam aimed at their eyes.

Many people believe the myth that a slight move will wreck their surgery.

But don’t worry, it’s not just mad scientists who have futuristic technology, so do we!

At SharpeVision, we only use the best FDA approved technology. Our modern lasers have an amazingly fast infrared technology that keeps the beam perfectly centered on your eye. Don’t worry about moving during your procedure – we can handle it!

Decisions about your eyesight are too important to be controlled by myths. We want to help you understand how LASIK works, and be absolutely sure it’s the right procedure for you.

Schedule a one-on-one consultation with a SharpeVision doctor, and overcome your misconceptions today!

The post Don’t Believe These Three LASIK Myths! appeared first on Chris Morton | Wordsmith.

But you’ve been putting it off.

LASIK can truly revolutionize your life. There is no good reason to delay. In fact, here are five reasons you can’t wait any longer.

5. You have to drive.

You know what’s worse than having to go to the DMV? Having to spend hours waiting in line, only to fail the vision test.

If you are working hard to memorize eye charts so you can cheat your way through your next test, it’s not too late. Sign up for a free consultation, and learn how LASIK can change the way you drive.

4. You stare at a computer screen all day

These days, almost every job requires that you work at a computer. For many people, your job means staring at a screen all day long!

Many people suffer from Computer Vision Syndrome. Common symptoms include sore eyes, blurry vision and light sensitivity. There are preventative measures that can keep it from getting worse. However, it may already be too late!

If you stare at a screen all day, and you’re worried things are getting worse, give us a call.

3. You can’t tell your family members apart

Everyone says your kids look just alike. But what will you do when your eyesight gets so bad you can’t tell them apart!

Don’t let this happen.

2. You can’t zoom in everything

It’s nice to have an e-reader or a smartphone that lets you zoom in and read larger text. But you can’t zoom in on everything!

If the idea of looking at the ingredients in a grocery store or reading the instructions on IKEA furniture is intimidating to you, drop us a line.

1. You’re looking for a competitive advantage.

 
When Seattle Sounders, a major league soccer team, were looking for a competitive advantage, they turned to Sharpe Vision for help. Instead of wearing goofy goggles why they run, Sounders received LASIK surgery. Now, no matter how crazy things get, they can see the ball on the other pitch.

Great eyesight is a competitive advantage in sports and life. Schedule a consultation with Sharpe Vision Today and get ahead of the rest.

Facebook Post

The post Top Five Reasons You Can’t Wait For LASIK appeared first on Chris Morton | Wordsmith.

Here are five ways your whole team can be involved:

1. Create great content, sharable content

The internet is not a field of dreams. Just because you create something doesn’t mean that people will share it. Great sharable content includes:

• A Click-Worthy Headline
  Everything you share should have a great headline that grabs the readers attention. Use power packed words and promise value.
• Something of value
  There’s nothing worse than landing on an unreadable website overrun by ads. Whatever you’re offering, make it clear,  compelling and worthwhile. If your content doesn’t improve someone’s life, don’t share it.
• Sharable images
  Social media is now an overwhelmingly visual medium. Each post should include relevant and powerful images. Check out the free ones at creativecommons.org.
• A Clear Call To Action
  Before you create content, ask yourself “what do I want my reader to do with this content?” Buy something? Go somewhere? Share it? Make the CTA obvious, and embed it throughout your post.
• Socially Optimized
  Make sure that your post is written in such a way that the titles and images are shared appropriately. Stay up-to-date on the correct image sizes and other tweaks. Be aware of developer’s tools offered by Facebook and Twitter.

2. Share the content on your personal accounts

In the good old days, a Facebook Page could just write a post, and it would pop up in everybody’s feed. They drastically cut the amount posts that appear in a “Liker’s” feed in hopes we’d spend money on Facebook Ads instead.

If there’s any good news here, it means you’ll have to get people involved. Content shared by individuals has a much greater reach. When you have some really great content, here’s a few things you can do:

• Ask team members to share, retweet, pin, etc., on their personal social accounts.
• Send out a regular email with pre-written posts and tweets that your team can reuse.
• When a press release or a big post is coming out, send your team a link and ask them to write their own post to go with it.

3. Invite your friends to like your business’s Facebook Page

Anyone who likes a Facebook Page can invite their friends to like it as well.

If you have administrator privileges, you can invite a bunch of people all at once. Compile a spreadsheet of email addresses, then click “Build Audience” at the top of the Admin Panel.

Choose “Invite Email Contacts…” and upload your list.

4. Follow your friends on Twitter

One of the best ways to get more followers is to follow people. Often they will follow you back. To do this quickly, go to https://twitter.com/who_to_follow/import and paste a list of email addresses separated by a comma. Twitter will find any corresponding accounts, and give you the chance to follow them.

5. Ask for retweets and shares

You never know if you don’t ask. Include “Please Share,” “Please RT,” “Please Re-Pin,” etc. If you’ve created truly great content, then it is worth asking.

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